The Communication Specialist will assist in the creation and oversight of the Presbyterian Villages of Michigan (PVM) communication strategy.
ESSENTIAL DUTIES AND RESPONSIBILITIES may include but are not limited to:
Bachelor’s degree in Communications, Journalism, Marketing or related field preferred or the equivalent combination of education and experience.
Minimum five years’ experience in marketing and communications, preferably in large, complex organizations. Prior experience with digital marketing and communications, including website strategy, design, and implementation, developing lead nurturing workflows through marketing automation, social media strategy and implementation, email marketing, digital campaign management, blogging and other digital assets required
In depth knowledge and experience with cultivating leads and conversions through marketing automation and digital platforms such as Facebook, Twitter, Yelp, YouTube, Instagram, LinkedIn and Pinterest required. Must possess excellent communication skills- orally, written and video format. Prior experience with sourcing and managing content development, publishing and online reputation and review management required. Experience with content management systems; email marketing systems, SEO/SEM, various social media platforms and analytics programs (such as Hootsuite, EMMA, and Google Analytics). Knowledge of Microsoft Office required.