Sales & Marketing Manager

Presbyterian Villages of Michigan, a premier senior living services non-profit organization, has a great opportunity to join our team at The Village of East Harbor as the Sales & Marketing Manager.  We invite you to help us create new possibilities in quality living for the seniors we serve.

The Sales & Marketing Manager will develop the marketing plan for Village of East Harbor and oversee implementation of lead generation, retention activities and other sales efforts as defined in the plan. Will plan and implement networking, community outreach and public relation activities. Responsible for the management and development of marketing staff. Work closely with the Director of Sales and Marketing, Administrator, and Executive Director of East Harbor on articulating the "story" of East Harbor, Harbor Inn, and other various projects.

Essential Duties

1.Conduct supervisory activities such as hiring and firing staff, providing employee orientation and training, creating work schedules, coaching or disciplinary action, and approving employee time sheets for department.
2. Coordinate and communicate with The Village internal marketing staff weekly, or as circumstances dictate, on sales activities and outreach.
3. Identify, develop, or evaluate quarterly and annual marketing plan, strategy, and sales goals to promote products and services. Apply CCRC/IND/AL/SNF best sales practices and previous knowledge regarding most successful local marketplace approaches.
4. Use sales forecasting or strategic planning to ensure the sale and profitability product lines and services, analyzing business developments and monitoring market trends.
5. Coordinates all lead generation and retention activities in accordance to the sales goals and marketing plan.
6. Coordinate or participate in community outreach and public relations activities.
7. Provide leadership in meeting and exceeding census goals.
8. Provide sales effort analysis and develop improvement plan when needed to sustain census goals.
9. Formulate, direct and coordinate marketing activities and policies to promote services.
10. Develop and maintain networking and target market CRM database of key decision influencers, target groups, events, media, and advertising costs per run, follow up actions, and history with target markets.
11. Coordinate and arrange photographic opportunities and media relation activities
12. Identify cross marketing opportunities and areas of networking interfaces
13. Develop and distribute press releases with Director of Sales & Marketing on newsworthy subjects of interest to general public.
14. Analyze responses to referral programs, special events, open houses, direct mailings, and other advertising campaigns.
15. Identify collateral material for The Village and provide input on signage.
16. Present formal presentations on topics of interest to key target markets.
17. Conduct competitive analysis via pricing, promotion, product, and packaging of competition for the Village.
18. Collaborate with Director of Sales & Marketing for effective coordination of public relations,marketing material, and presentation of all publications and advertising.

19. Cooach sales team on best practices to ensure desired sales outcomes.
20. Direct marketing and sales activities through active leadership in community tours, key decision influencers' interviews, and addressing any concerns during the referral decision and closing events.
21. Develop and monitor budget for department.
22. Attend and participate in all appropriate meetings and training opportunities in order to keep informed on current information and skill development.
23. Follow established policies and procedures including but not limited to:
o Presbyterian Villages policies and procedures.
o Safety policies and procedures.
o Federal, state and local regulations.
24. All other duties as assigned

Follow established policies and procedures including but not limited to: 

1. 1. Presbyterian Villages policies and procedures.
   2. Safety policies and procedures.
   3. Federal, state and local regulations.

SKILLS & ABILITIES

Education:

Bachelor’s degree in Marketing or related field

Experience:

Five years related experience required Experience in senior housing or related field preferred.

Computer Skills:

Must be computer literate

Ability to use Microsoft Office Suite

Ability to use sales tracking systems

Certificates & Licenses:

Valid Driver's License

Other Requirements:

Knowledge of medical terminology preferred

Must have ability to work long hours including evening and weekends on occasion